Most challenging part was, that nobody knew the product at the beginning of the campaign in the Czech Republic. We focused on all lovers of winter and adrenaline sports, but first of all on skaters, hockey players and snowboarders. The result exceeded our expectations!
The client has a relatively larger e-shop hopsej.cz, where he offers various products associated with adrenaline and leisure activities. We wanted to achieve the greatest possible visibility for the sequence of sled dogs. So we made a landing page www.sneznebrusle.cz, to which we also targeted most of the advertising, which turned out to be ideal in the final phase.
We worked on the campaign from October 2018 to March 2019 through Facebook, Instagram, Google, Sklik and Youtube. We have been able to get a relatively unknown product to such a large extent that many rental companies have been constantly interested in it in addition to end customers. Only in the winter we sold over 330 pieces!