Client: Alpen Pharma
We increased sales of Contractubex by 90%
creative idea
video production
visuals
performance marketing
Challenge accepted
We don't mask scars, we heal them!
Traditionally, advertisers are afraid to show the truth. They show the audiences a artificial world - beautiful skin, smoothed legs, fit body. We said STOP, we go against the stream and show real problems, we are not afraid to show scars. The credibility of the campaign was enhanced by the well-known Czech plastic surgeon MUDr. Roman Kufa.
90%
Sales increase
How it turned out?
Ultimate numbers just for 150K CZK for performance
We had the greatest ambition in this campaign even though we had a relatively low performance budget. The target group was young mothers and middle-aged women with an interest in plastic surgery. The whole campaign was built on a campaign video. We carefully collected the view data and then started remarketing for those users with a click on the site.
15 975
website clicks
1,29>%
CTR
3 291
Conversions
1 005 167
Impresions
503 062
Reach
271 536
views on FB and YT