Client: Freewell
Focused on results. Growth of the Freewell brand in the Czech Republic
Media campaign
Introduction
The story of our collaboration with Freewell is proof of how an effective social media strategy can elevate a brand to a new level. The goal was not only to increase awareness of the brand and its products but also to create a narrative that inspires the audience and reinforces the perceived value of Freewell's offerings. This case study showcases our ability to craft content that not only engages but also turns interest into tangible results.
Goals of the collaboration
1
Increase brand and product awareness on social media (SoMe): Highlight Freewell’s unique offerings and strengthen presence on Instagram.
2
Show product usage: Present practical uses of Freewell products at work and during leisure.
3
Increase sales of filters and accessories: Drive traffic to the e-shop and convert interest into sales.
4
Strengthen product connection: Connect Freewell filters with STABLECAM accessories and emphasize their compatibility and usefulness.
How did it turn out?
Successes
The collaboration with Freewell led to a significant increase in the brand’s visibility on social media. Key results include:
3 085
new followers
14
engaging videos from 5 productions
More than just numbers, these 14 videos told stories that showcased real-life product usage and resonated directly with our target audience.
Our regular communication on Instagram not only reached a new audience but also maintained their long-term interest.
Key Success Factors
1.
Strategic Content Planning
A well-thought-out publishing strategy ensured that the content remained relevant and inspiring throughout the year.2.
Emotional Messaging
The content was designed to create an emotional connection with the audience and show the products in everyday situations.3.
Focus on Quality
Each video and its copy were crafted not only to inform but also to directly inspire action.
Room for Improvement
Areas for Further Development
Increasing e-shop sales: Strengthen the connection between visual campaigns and the website. Create attractive campaign visuals and effectively implement them into online advertising.
Expanding content diversity: Include educational content that appeals to both professionals and enthusiasts. Experiment with trending formats like POV videos or fun memes that encourage content sharing.
Authenticity above all: Collaborate with authentic creators and reviewers who will bring a new level of trustworthiness to the brand.
Conclusion
The collaboration with Freewell was a great example of how dynamic and strategic communication can transform brand awareness and strengthen its position on the market. The identified areas for improvement offer us a great opportunity to elevate this collaboration even further and achieve even greater success.
