Client: BONDUELLE
GOOD
LUNCH
Digital strategy
Campaign
Influencer
Concept
Bonduelle Good Lunch in Slovakia
At WeBetter we love a challenge, so when the assignment came to introduce Bonduelle's Good Lunch product to our neighbours in Slovakia, we were delighted to take our hard skills to the next level. We looked at which creators were being followed across the border and picked a few interesting ones to launch a social media campaign with.
Influencer marketing
is no stranger to us
In today's world of social networking, the rule is: If you want to reach your customers properly, you have to speak their language. And that language is called Influencer Marketing! The power of influencer campaigns is a 21st century trend that makes it easier for brands to get their message out. It's not just about advertising, it's about collaborating with the right creators who have a real impact on their followers and can change buying decisions with a single published video.
Reach
1 575 553
15
Number of posts
41
Number of stories
46 574
Interactions
Influencers
Choosing the right Influencers
In the influencer world, it's not just about likes and follower counts, it's about actually connecting a brand or specific product with the right creators who can help you change the game. Imagine choosing influencers for your campaign like you're choosing your right road trip partner. You want someone who not only entertains you, but also inspires, motivates and maybe even scares you a little with their authentic work.
Important
Don't tie your hands
At WeBetter, we believe that the choice of an Influencer should not be just about numbers, but should be judged on the basis of the content itself and the ability to engage users on social media in sometimes unconventional ways.
At the first meeting we will present the concept of the campaign and its goal to the Ambassador. We will have fun together about the cooperation and show the direction we would like to take.
We then let the creator think about the campaign and come up with ideas on how to communicate the campaign on their social media. It certainly wouldn't look good if his content and style of videos suddenly changed. Remember that followers are very observant.
Result
Deepening relationships
Thanks to the great cooperation and communication from all parties involved - WeBetter, Bonduelleand Ifnluencers, we achieved beautiful results. The Good Lunch campaign in Slovakia reached the main target group of the brand and the product itself. In addition, the published content brought a lot of positive interactions from users.
But that's not all!
The content and enthusiasm of one of the creators brought us two more projects that we worked on together with Bonduelle, and it hasn't even been half a year since the first campaign.
Influencer marketing definitely makes a lot of sense for brands and the creators themselves, you just need to do it right and think about it from different angles.