Client: Los Capolitos

Branding Los Capolitos

Social Media
Campaign

Introduction

Creative campaign with a touch of Mexico

Los Capolitos is a popular restaurant chain that offers authentic Mexican cuisine in a modern fast-casual format. To reach a broad audience and raise brand awareness, we created several creative video spots, dynamic Instagram Reels, and humorous photos that reflect their unique approach to food and atmosphere.

Challenge

How to stand out and reach a young audience?

Los Capolitos wanted to differentiate themselves from the competition and appeal to a young and active target group. They needed highly creative and entertaining content that matched their friendly and informal brand. The goal was to increase social media engagement, boost online orders, and attract new customers to their restaurants.

Our Solution

To achieve these goals, we designed a comprehensive content strategy focused on video and visual formats that best resonate with social media and generate engagement. Our solution included:

1

Video spots: We created several short video spots that capture the authentic atmosphere of Los Capolitos.

2

Instagram Reels: Based on current Instagram trends, we created original Reels that humorously showcase their dishes, preparation process, and brand uniqueness. The Reels were designed to be visually appealing, short, and easily shareable, increasing organic reach.

3

Funny Photos for Marketing and Social Media: We created a series of photos that reflected the brand’s playfulness, featuring colorful and attractive compositions with a humorous undertone. The photos were optimized for various platforms and conveyed not just the dishes but also the overall atmosphere of Los Capolitos restaurants.

Conclusion

Creativity and Fun as the Key to Success

Our creative work for Los Capolitos demonstrated how powerful visual content can be when combined with targeted and authentic communication on social media. By using videos, Reels, and photos, we helped Los Capolitos create a distinctive and memorable brand that stands out from the competition and effectively connects with its target audience. We believed in the power of fun and creativity, which proved to be the key to success.