When Health Takes Priority: How Our Campaign Reduced Surgery Wait Times

Introduction

How We Helped to Increase the Number of Patients in Surgery

Nemocnice na Pleši faced the challenge of increasing awareness about its available capacity for specialized surgeries, while the market situation showed that people were waiting several years for operations at other facilities. The hospital had significant capacity for major surgeries, particularly in radiology, but many potential patients were unaware of these options. The goal was to inform the public that specialists and facilities were available here for fast and efficient procedures.

Proposal

Video Campaign Focused on Communicating the Benefits

To solve this problem, we designed and launched a campaign with a key message that was slightly controversial at first glance but true:

„Your illness is not the priority – your health is.“

The key tool of the campaign was a main video spot, that showcased the hospital’s professional approach and high-quality facilities. We then created a series of shorter videos, highlighting specific benefits—why this hospital is the best choice for complex surgeries.

Strategy

Multi-Channel Strategy with Targeted Content

To achieve these goals, we designed a comprehensive and efficient multichannel campaign that included a wide range of advertising formats and platforms. We combined Google Ads, Sklik, and Meta (Facebook, Instagram) to reach as many relevant users as possible. The campaign included various types of ads (video, banners, responsive ads), allowing us to tailor the content to each stage of the customer journey.

Last but not least, we also supported the entire campaign with an outdoor campaign.

Steps we took